Scoot Media - E-mail marketing

e-mail marketing, affiliate marketing, lead generatie

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E-MAIL MARKETING

You want to communicate effectively with your potential target audience. You want results quickly that can also be measured. And you want to reach only those consumers who have actually shown an interest in your products and services. Then use email marketing. At Scoot Media, we have a database of over one million double opt-in e-mail addresses, which can be segmented according to numerous possible attributes and then used effectively for your direct marketing campaigns. All the consumers in our database have participated in campaigns and have given their permission to receive commercial messages.

Why e-mail marketing with Scoot Media?

Extensive knowledge of optimization techniques and privacy legislation
Customization
Own database with over 1 million double opt-in addresses
Extensive segmentation options

The effectiveness of your direct mail campaign depends on three important elements: segmentation, reputation and design.

Segmentation

The more targeted your segmentation, the more effective your campaign. Because Scoot Media’s data are enriched by the Acxiom Personicx® consumer segmentation system, you can use very specific segmentation criteria. That way, it is possible to include, for example, age, sex, special interests (e.g. car, energy and insurance ), number of children present as well as age and marital status.

Reputation

The reputation of the e-mail sender is of vital importance to the opening and click rates. Scoot Media has built up an excellent reputation over the last 15 years. We are also a member of the Return Path program. As an advertiser, you therefore benefit from advantages such as the automatic loading of images in e-mails to Hotmail users. We continuously update and clean our mailing lists. Addresses from which no response is received in three months are removed from our databases. That way, you always have access to the most up-to-date information available.

Creation

Your own customized campaign or program? Not a problem! Our in-house design department develops complete HTML communications according to your guidelines. These can even be developed within 48 hours. Of course, our mail clients test all the campaigns and programs extensively. Our 15 years’ experience also makes us the ideal partner for providing advice on, for example, the day, time and subject line that will guarantee success for your email!